Reliable Income in the World's Most Dynamic Market
Guaranteed Monthly Rent for Your London Property
London's property market is the most valuable in the UK — and in many respects the most unpredictable. Void periods in a high-cost city are expensive. Difficult tenancies are costly to resolve. Short-let income is strong but variable. Beyond Stays Group offers London landlords a way to access the value in their properties without any of the unpredictability: a fixed monthly guaranteed rent, paid every month, for the full term of a 3–5 year lease.
The Highest-Income Short-Let Market in the UK — With a Specific Regulatory Context
London is the world's most active short-let market. Demand from international tourism, the corporate and business travel sector, healthcare professional placements, the relocation market driven by international and domestic migration, and ongoing events and exhibitions creates year-round bookings across every zone of the city. For short-let operators, London's average nightly rates are the highest in the UK — significantly above Manchester, Birmingham, and all other UK cities.
For London landlords, this creates a genuinely attractive guaranteed rent context. The underlying short-let economics in London are strong enough to support operator margins at levels that make our guaranteed payments to you commercially sustainable. Your fixed monthly income is backed by a robust, high-demand market.
There is, however, a specific regulatory consideration that London landlords must understand before entering any short-let arrangement.
Important: The London 90-Day Rule
London properties are subject to a planning regulation that limits short-term letting of entire homes to a maximum of 90 nights per calendar year, without a change of use planning permission from the relevant London borough. This regulation is enforced by most London boroughs and affects how short-let operators — including Beyond Stays Group — manage London properties.
We manage all London properties in full compliance with this regulation as standard. We track the night count for each property through the calendar year and manage booking availability accordingly. This is a non-negotiable part of how we operate in London. If a landlord wishes to let for more than 90 nights per year, we can provide guidance on the change of use planning application process.
Why Guaranteed Rent Makes Particular Sense in London
The 90-day rule creates a specific dynamic in the London market that makes guaranteed rent particularly attractive for many landlords. Because the number of short-let nights available in a year is capped, optimising the income from those nights requires sophisticated dynamic pricing and strong occupancy management. Done well, 90 nights of short-let in London at premium rates — combined with a period of longer-term letting for the remaining nights — can outperform a full-year standard tenancy significantly.
But done poorly, or managed by an operator without a sustainable business model, a London short-let arrangement can underperform its potential while still causing the wear and operational complexity of a high-turnover property. Guaranteed rent removes this risk entirely. You receive a fixed, predictable income regardless of how the short-let side performs. The execution risk is entirely ours.
Our London guaranteed rent offer is calibrated to reflect both the premium nightly rates achievable in the London market and the 90-day annual cap that limits the total nights available. The result is an offer that reflects London's premium market position while remaining commercially grounded. We will explain the calculation transparently during your property assessment.
What's Included
Full-Service Management Behind Every Guaranteed Payment
The Beyond Guaranteed service for London landlords includes everything we provide in Manchester and Birmingham, with London-specific additions to address the city's unique regulatory and market environment:
Fixed guaranteed monthly rent paid on the 1st of every month for the full 3–5 year contract term
90-day rule compliance management — automatic booking availability tracking, every year, for every property
Zero void period risk — your income is fixed and independent of occupancy at all times
London events calendar integration — pricing optimised around O2, Wembley, ExCeL, Olympia, and all major venues
Premium guest vetting appropriate for London's higher-rate market
Borough-specific regulatory monitoring — we track and adapt to the enforcement approaches of relevant London boroughs
Hotel-quality cleaning and linen to a premium standard reflecting London nightly rates
Maintenance coordination with London-based contractor network
Full statutory compliance management for the duration of the lease
Free property uplift at our cost where agreed
Pricing Transparency
A Note on Our London Guaranteed Rent Offer Rates
Our London guaranteed rent offer is calculated as a percentage of market long-term rental value for your specific property and location. The percentage we offer typically falls between 80% and 90% of that market rental value, reflecting the income certainty, void protection, and complete operational passivity you receive in return.
London offer rates are assessed independently from our Manchester and Birmingham offers, because the market context — nightly rates, occupancy patterns, and the 90-day regulatory cap — is meaningfully different. A Zone 1 apartment in Shoreditch has a different short-let income profile from a 3-bed house in Old Trafford. We price our offers to reflect reality, not to simply maximise deal volume.
We commit to explaining our calculation to you transparently when we present your offer. You will understand exactly what we believe your property can earn and why the guaranteed amount we are offering represents a fair exchange for the certainty and passivity you receive.
London Guaranteed Rent — Common Questions
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We currently operate across Zone 1 and Zone 2 locations. We are evaluating expansion into Zone 3 and selected Zone 4 postcodes with strong transport connectivity. If your property is in a zone or area not listed, please contact us — we may be able to accommodate it or advise on our planned expansion timeline.
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The 90-day rule applies to entire home lettings (as opposed to room lettings within an owner-occupied property) in London boroughs. It means that unless you hold a planning permission for short-term use, your property may not be let as short-term accommodation for more than 90 nights per calendar year. Beyond Stays Group manages all London properties in compliance with this limit. If you believe your property may have an existing planning permission or permitted development right that affects this calculation, please discuss it with us during your initial consultation.
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This is exactly the right question to ask. In most London locations, yes — because the premium nightly rates achievable in London mean that 90 nights of optimally priced short-let can generate income comparable to 10 or 11 months of a standard long-term tenancy. Many operators combine this with a period of mid-term or monthly letting to fill the remaining nights, creating a hybrid strategy that often outperforms a full-year long tenancy on a net income basis.
Our guaranteed rent offer for London properties is structured with this economics in mind. We have done the modelling on what your property can sustainably deliver under the 90-day constraint, and our offer reflects what is genuinely achievable.